A global pandemic is enough to make you want to jump under the covers and hide there until it is all over. Unfortunately, this is a sure-fire way to send your business into the ground, never to be resurrected. It’s no secret that lockdown, restrictions, and forced closure of businesses have had a huge impact over the past six months, but don’t let this stop you. You can watch your business boom and beat 2020 with our help.
Now is the best time to be marketing your business and getting its name out there. Here are 5 great ways to market your business during the pandemic.
5 Great Ways To Market Your Business During The Pandemic
The most important thing to realise is that you aren’t alone. According to a SHRM study, 62% of small businesses have experienced a decrease in revenue since the start of COVID-19. It can be all too easy to take the hit personally and to hide in a shell, you need to be doing the opposite. In order to counter this change in cash flow, you need to put your business out there and start marketing. Wondering how to go about it? Here are 5 ways to market your business during the pandemic:
1. Get Social:
If you aren’t already on social media, then now is your chance. Even before the start of COVID, social media was on the rise. You can only imagine how much more time people have been spending on there since lockdowns and staying home. There are so many different ways you can market your business during the pandemic: start conversations or join conversations related to your business. Post more often on your accounts to encourage engagement and build a relationship with your audience.
Pay for advertising to get seen! Thankfully, Facebook advertising is a nice and affordable option. It’s a great way to show your business is still up and running throughout it all, while creating a buzz around what you are doing and spreading the word about what you can offer to others. If you are a business start-up then growing your social media presence is crucial in today’s world.
2. Get Online:
Taking your business online is one of the more obvious and simple ways to market your business. However, you would be surprised how many businesses neglect their online presence. Perhaps you already have a website and social media, but it has always been something you have done in the background. Well, now is the time for that to change.
With more people than ever online, you need to make sure your presence is professional and reflects your business. Invest some time into your website and turning it into something you can be proud of. Think about adding valuable content and great images. Also, focus your attention on your website’s UX (user experience). This way, customers will have a great time on your site and will be more likely to come back again.
SEO (search engine optimisation) is also now more important than ever. If you are hoping to rank on the 1st page of Google so customers can find you, then SEO is what makes this possible. If you need some digital marketing assistance then we recommend Chilli Dee Digital Marketing. Learn more about the importance of growing your online presence here.
3. Get Creative:
Creativity is one of the more fantastic ways to market your business. Standing out and making waves with your marketing processes is always impressive. With more and more people online these days, it stands to reason that more and more businesses are heading there too. This means the quest to stand out is even harder, so you need to experiment and get creative with what you are doing. Some great ideas to get the ball rolling include:
- A virtual tour of your product/services
- Facebook Lives where people can asking questions
- Online classes and training to add value
- Special offers that people will want to take you upon.
4. Get advertising:
There are plenty of paid advertising options in the online world, and they offer great bang for your buck. Advertising can come in the form of something as common and simple as Facebook ads, radio ads, billboards and Google Ads. Alternatively, you can go down a more unique, creative route that you might not have thought of or dared to try before. This might include Spotify ads and influencer marketing, such as Tribe.
There is a rule in marketing known as the 70:20:10 rule. This ‘agile marketing‘ concept suggests that 70% of your marketing should be planned, marketing as usual. 20% should be programmatic, but moderate risky with the aim of reaching a wider audience. 10% should be responsive, risky and unique to attract an outside-of-the-box, new audience.
While you may be reluctant to spend much money in the current times, think of the saying, ‘You have to spend money to make money’. Advertising is one of the more powerful ways to market your business in today’s saturated, competitive world. If you are a small business in need of help to cover the costs, consider taking out a small business loan with ALC Commercial. We offer speedy loans of up to $500,000, to help your business get back on their feet and generating revenue once again.
5. Get excited:
If you aren’t excited about your marketing efforts, then your customers won’t be either. A pandemic requires you to rethink the way you do business and how relevant your services and/or products are in the current market. It’s about working smarter, not harder. The best way to market your business is to first believe in it yourself.
Is there a way your product can be marketed differently in light of the pandemic? For example, you might own a motel in Sydney that is used to marketing to overseas travellers. Now is the time to change up your marketing to encourage Sydneysiders to enjoy a staycation in their home town. The offering is the same but the target market has changed. With just a few simple tweaks to your marketing offering, you can get excited about your brand once again.
Still wondering what is the best way to market your business? The most important thing of all is to BE CONSISTENT. Marketing through a pandemic takes a long-term mindset. There will be ups and downs as you rediscover your brand in this new normal, and it is about persevering through these times to see your business succeed. At the end of the day, people are still buying, it’s about targeting your marketing efforts at these people so yours is the business they choose to purchase from. Good luck!